As an insurance agent, your success will hinge greatly on your marketing plan. How re you currently generating leads? Are you confident in your current strategy or are you ready to make some changes? Although you may think you are on the right path, adding a few new techniques here and there could help you increase sales.
Believe it or not, direct mail is making a comeback among professionals in many industries – insurance.
If you are going to rely on direct mail, make sure you target consumers in a particular area. Along with this, spend time perfecting your mailer. From a sales letter to a postcard, you must be sure that you are providing the consumer with the information needed to move forward with contacting you.