Today I want to cover a polarizing issue among agents — shared insurance leads.
In recent years I’ve worked with many providers and have gotten a pretty good system in place to help my clients pull in a positive return with shared leads. I mentioned the topic is polarizing because finding a combination of decent sources and working them in the right manner is the key to making them work. Most comments you’ll find online about lead companies is pretty harsh. This is understandable. If you spend your marketing dollars and don’t have success few will actually blame themselves for failure even though that is the case more often than not. You’ll be hard pressed to find a lot of positive reviews out there because…well….agents having success don’t really want to have any more competition.
So, this weekend I was talking to a buddy I’ve worked with in recent years that lives just a bit north of me in The Woodlands. His name is Kevin Howard and it pains me to say that he can run circles around me when it comes to internet leads. He is absolutely fanatical about testing and measuring everything he does and it really pays off. He told me about a website he just put up that I think it a great resource at InsuranceLeadReviews.com. The site features over 15 real insurance lead review profile pages and he said he’s got more coming. I really like what he also did with the comparison chart on the front page. He has things broken down by line and also throws in some tips and promos.
It’s a really cool implementation and I think every agent should check it out. There is nothing to buy and no signup required so it’s free as it gets. Let me know what you think.