Where to Turn for Insurance Lead Generation

As an insurance agent, your success will hinge greatly on your marketing plan. How re you currently generating leads? Are you confident in your current strategy or are you ready to make some changes? Although you may think you are on the right path, adding a few new techniques here and there could help you increase sales.

Direct Mail

Believe it or not, direct mail is making a comeback among professionals in many industries – insurance.

If you are going to rely on direct mail, make sure you target consumers in a particular area. Along with this, spend time perfecting your mailer. From a sales letter to a postcard, you must be sure that you are providing the consumer with the information needed to move forward with contacting you.

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3 Ways to Scare the Pants off your Insurance Agent

If you are going to purchase any type of insurance you will probably be conversing with an agent at some point. Even if you buy online, there will probably come a time when you communicate with a local professional.

There is nothing better than having a good relationship with your insurance agent. This will make it much easier for you to buy the right policy and feel safe day in and day out.

But did you know that there are many things you can do that really scare your agent? Here are three situations that your agent wants to avoid at all costs. Unfortunately, many consumers put them in this compromising position time after time.

1. Holding back important information.

For most insurance agents, this is the thing that they worry about the most. An agent never really knows for sure if a client is telling the whole truth and nothing but the truth.

For example, a client may fail to mention the fact that they have a health concern that could increase the cost of his or her life insurance. This may not sound like a big deal, but it is the job of the agent to ensure that the client gets the right coverage at the right price. The last thing an agent wants is for a client to pass on and to realize that the death benefit is not going to be paid to the beneficiary. 

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