So I’m a big fan of making things easier on myself. In turn, I really like the availability and relative ease of online leads. There are plenty of snags and frustrations in the process but compared to the old days it is a no brainer for me. There is a negative stigma out there and when I’m working with newer agents I do tend to get some resistance at first. Below is an article I wrote a while back that got buried away. I recently came across it and thought this would be the ideal place to share. 
Purchasing insurance leads online is a trend that has grown in popularity over the past 5 or so years. As more and more people spend time online, the number of agents following suit continues to increase. Before you begin to purchase leads via the internet, you need to become familiar with the many benefits as well as the advantages when compared to more traditional strategies.
High Quality Leads
One of the primary benefits of buying online is that you are guaranteed to receive high quality insurance leads. No matter if you buy a couple of leads each month or more than 100, you know that the quality is going to meet your standards. If a particular lead does not offer the quality you are interested in, you can request a refund from the provider. This gives you peace of mind as you continue to purchase leads with the hopes of finding a steady stream of new clients and revenue.
Affordable
It is a common myth that purchasing insurance leads online is an expensive endeavor. Although you are required to pay for these leads, most agents find that they are quite affordable. To ensure that you are getting the best price per lead, compare the offerings from several companies.
No matter how much you spend on insurance leads, be sure to track your return on investment. This will help you understand of you are making money on this marketing strategy or losing out in the long run. If you are spending more on leads than you are earning, it is time to adjust your approach.
Simplicity
Are you tired of generating insurance leads through time consuming strategies such as direct mail and cold calling? Are you fed up with spending a lot of time and money on something that has no guarantee?
When you decide to purchase insurance leads, you will realize that everything is simple from beginning to end. Even if you don’t make a sale, at least you had the chance to speak one on one with an interested consumer. This goes a long way in making it easier for you to consistently spend money moving forward.
High Close Ratio
A lot of this has to do with the quality of the leads that you purchase. Of course, a lot of this is based on your sales approach. That being said, most agents who purchase leads online find that their closing rate is above average.
This goes along with tracking your return on investment. You need to keep track of how many leads you are buying as well as how many you are closing. By doing this, you will have a basic idea of the quantity you need to purchase in order to acquire a new customer.
Save Time
There is nothing worse than spending hour after hour making cold calls, just to learn that nobody is interested in what you are selling. The same holds true with a direct mail campaign.
When you get involved with buying insurance leads online, you are going to save a lot of time. Once you make a purchase you know you are getting something in return. Not only are you getting something in return, but every lead is going to be actively shopping for a policy. This helps increase your chance of making a sale.
Steps to Getting Started
Now that you are aware of the benefits associated with buying insurance leads online, it is time to get started. As long as you follow the appropriate steps, you can get started in an efficient manner.
Once you move through these three steps, you will find yourself with a better understanding of what is available and how you should be spending your money.
There are many reasons you should purchase insurance leads online, with several of the biggest benefits detailed above. Once you get involved with this marketing strategy, you may find yourself focusing on this area as opposed to others.
